Setting up Inventory Price Change Emails:
Dealerships that subscribed to Genius Max and Users with the Manage Store permission will see “Price Change Emails” on the Store Settings screen. Click on it to open Price Change Email Settings.
The Inventory Price Change Emails feature is built into the Genius Max product suite. If you don’t see Price Change Emails in Store Settings, reach out to your Customer Success Team to learn more about upgrading to Genius Max!
Turn on price increase emails: Turning on this switch will enable Price Increase emails, and allow you to set a price change threshold.
Price Increase Threshold: This setting allows you to configure the minimum price change dollar amount or percent that will trigger a Price Increase email.
Turn on price decrease emails: Turning on this switch will enable Price Decrease emails, and allow you to set a price change threshold.
Price Decrease Threshold: This setting allows you to configure the minimum price change dollar amount or percent that will trigger a Price Decrease Email.
Email style: The Rich Image Email includes your dealership logo, a link to your new or used inventory website, and a picture of the customer’s interested vehicle, along with basic vehicle information. The Plain Text email only includes text, but still has the old and new price, as well as a link to your inventory website.
Deal created in the last: This setting allows you to narrow down which customers receive Price Change emails, based on the date that their deal was created. By default, this is set to 1 month.
Save Button: Click here to save your setting changes.
Log Tab:
The log tab shows a list of Price Change Emails that were sent to customers, including the customer name, vehicle year, make, and model, old and new price, VIN, and send time.
Functionality:
At 10 am Eastern Time, the morning after we receive an inventory update, Genius will send Inventory Price Change Emails to customers who fit the criteria that you set in settings. Genius knows not to send emails in the following situations:
If the vehicle is marked Sold or Delivered on any Deal
If the customer’s Deal is in the Proposal, Sold, or Delivered stage
If the price changed by more than 30% (we’re assuming this was a data entry error)
The sent email will appear on the Customer Card, just like any other email sent through the CRM. If the customer replies to the email, you’ll see that reply in your Unreplied Sidebar.
If you have any questions about Inventory Price Change Emails, please reach out to your Customer Success Team by clicking on the Support Icon found in the bottom right-hand corner of DriveCentric!