Nurture Agent is a relationship-focused AI agent that delivers timely, personalized engagement across your active leads, dormant leads, and ownership database. Its primary role is maintaining connection—not forcing immediate sales outcomes. Nurture Agent steps in when leads go quiet, honors customer-requested follow-up timing, reinforces confidence after visits and deliveries, and maintains the relationship through ownership milestones and personal moments.
With Nurture Agent, your dealership can:
Re-engage leads that have gone quiet using behavior-based outreach
Honor customer-requested follow-up timing automatically
Reinforce confidence and excitement after showroom visits and vehicle deliveries
Celebrate ownership milestones and personal moments to build lasting loyalty
Generate new sales and service opportunities from your existing database
Formerly Part of AIM: Nurture Agent was previously part of Augmented Intelligence Marketing (AIM). It is now a standalone product that works independently of any other feature.
Requirements
Nurture Agent is an independent, standalone product. For dashboard visibility, the Dashboards permission must be enabled for the user.
How Nurture Agent Works
Nurture Agent works across active and dormant leads as well as the ownership database. It does not require internal CRM activity to trigger and is not blocked by it either.
Nurture Agent will not contact customers on deals in Snoozed or Sold status
Nurture Agent will not contact anyone with recent communication activity within the past 30 days
Nurture Agent follows unsubscribed settings from the Customer Contact Card
When Nurture Agent generates a lead, it appears in the sidebar and on the customer's timeline:
Sales Leads are sourced as Campaign: DriveCentric / AIM and require a manual action to remove from the sidebar
Service Leads are sourced as Service / DriveCentric / AIM and display a "Mark Complete" button for removal
Nurture Agent Follow-Ups are removed once a user attempts to contact the customer via call, text, or email. Anyone clearing a follow-up removes it for the entire store.
Outreach Triggers
Nurture Agent uses behavior-based and milestone-driven triggers to engage customers at the right moment throughout their relationship with your dealership:
Lead Re-Engagement
Internet No Activity: Proactively reaches out to internet leads who have gone quiet, pulling them back into the buying journey
Campaign No Activity: Re-engages customers who did not respond to prior campaigns with refreshed messaging
Phone No Activity: Revives phone leads that stalled after initial contact, turning missed conversations into renewed opportunities
Showroom No Activity: Follows up with showroom visitors who did not purchase, extending the in-store experience into a continued digital conversation
Chat No Activity: Reconnects with customers who chatted but never progressed
Active Deal Engagement
Future Follow Up Wanted: Honors customer-requested timing by reconnecting exactly when they asked, reinforcing trust and relevance
Imminent Deal: Prioritizes customers showing strong buying signals to accelerate momentum toward appointments and delivery
Day After Sales Visit: Follows up after a showroom visit to maintain excitement, address objections, and keep the deal moving forward
VDP: Engages shoppers actively viewing specific vehicles on your website, converting browsing into personalized outreach
Ownership Milestones
Day After Delivery: Capitalizes on post-purchase excitement to answer questions, build confidence, and strengthen early satisfaction
21-Day Delivery Anniversary: Reinforces excitement shortly after purchase, ensuring customers feel supported and confident in their decision
First Delivery Anniversary: Celebrates the one-year milestone while opening the door to loyalty, referrals, and future upgrade conversations
Second Delivery Anniversary: Strengthens long-term relationships by reconnecting around evolving ownership needs
Birthday: Delivers a personal, human moment that builds goodwill and emotional connection beyond the transaction
What to Expect After Enabling
Important: After enabling Nurture Agent, allow at least 24 hours before expecting outreach to begin. Nurture Agent analyzes your database before sending the first messages—no outreach occurs on the day of activation.
Once active, Nurture Agent activity and follow-ups are visible to all users on the customer's timeline. The Customer Card also displays Recommended Actions and a summary of Nurture Agent activity.
Need Assistance?
For assistance, reach out to your Customer Success Team using the Support Icon in the bottom-right corner of DriveCentric!