Genius - Overview | DriveCentric Help Center

Genius engages your customers to prevent lost opportunities. When engagement is detected, your staff will be instantly notified. Genius leverages true AI and Machine Learning to accurately respond to a customer’s questions about hours, inventory, pricing, and even schedule an appointment!

Genius will follow up through text and email if the customer has a valid phone number or email address. Once the customer becomes engaged genius will stop the initial follow-up process.

Your store may also utilize the Long Term Genius follow-up option which can help you re-engage opportunities. After a set number of days without activity, chosen by your store management, genius will attempt to re-engage the customer.

With your dealership using Genius to help Engage your leads, we wanted to share some best practices on how to maximize engagement from your opportunities:

Genius will send an initial Text and Email to the customer when the lead is received
1. This is happening based on trying to capture the customer's attention upon lead submission. Since Genius is working 24/7, she can collect questions from customers at any point in the day!
Since Genius is going to send the initial Text and Email, let's have your team perform the two actions Genius cannot complete: Make a Phone Call and Send a Personalized Video to drive action!
1. When your team is contacting the customer, you should incorporate your Genius Name in the conversation to reference that she will be reaching out to help get answers to the customer.
  1. Ex. Genius Name is Shelby Parker
  2. "Hey Tyler! Thank you for sending in your lead on the 2013 Toyota Camry today. We're excited to help you get more answers about the vehicle and make the buying process as smooth as possible. You might have already received messages from my Sales Assistant, Shelby, as we work as a team here to help you get the answers to your questions. I'm going to send you a Video of the vehicle to give you a better idea of what it looks like, but please reach out to me if you have any questions after watching the video!"
2. Videos not only are one of the main ways customers consume information, but they help break down barriers with Customers to provide transparency into the car buying process. Help differentiate yourselves from others by leveraging Video during the buying process with your customers!
Lastly, remember, Genius is not a Robot, she is a part of your team at the dealership!

If you have any questions about the Roadmap to the Sale icon, please reach out to your Customer Success Team by clicking on the Support Icon found in the bottom right-hand corner of DriveCentric!