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AIM - Augmented Intelligence Marketing
AIM - Augmented Intelligence Marketing
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Written by Genius
Updated over 3 weeks ago

AIM or Augmented intelligence marketing is designed to work behind the scenes, proactively engaging with your customers to promote customer loyalty and drive repeat business. The specialized algorithm uses existing customer data along with previous customer communication and user notes to drive customer engagement.

The AIM dashboard can be found by clicking the Dashboards icon on the top menu bar and then selecting AIM Dashboard.

NOTE: Please be advised that it will take up to 24 hours for AIM to fully analyze your customer database before sending the first customer communication.

  • Sales Leads- Sales opportunities created by AIM engagement

  • Service Leads- Service opportunities created by AIM engagement

  • Brand Ambassador- Customers that AIM is currently engaging on behalf of the dealership to keep engagement and create brand (dealership) loyalty.

  • Follow-Ups- Follow-ups from AIM engagement that do not classify as Sales or Service Leads requiring user review

  • Revived - Open deals that have previously lost engagement that AIM has re-engaged

  • Future Follow-Ups- Future Scheduled Follow-Ups by AIM based on conversation flow with customers. For example, a customer requests to follow up in August.

  • Appointment/Visit/Delivered/Service RO - Customers will show on an AIM created lead where an appointment/visit/delivery/service RO occurred OR on a non AIM source deal if the following events occur in this order:

    • AIM sent a message

    • Customer engaged with AIM message

    • appointment/visit/delivery/service RO occurred

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