Overview
Augmented Intelligence Marketing (AIM) works quietly in the background to keep your dealership top of mind with customers—without adding work for your team. AIM proactively engages customers at the right time, with the right message, to build loyalty, revive stalled opportunities, and generate new sales and service opportunities.
What AIM does behind the scenes
AIM continuously analyzes your customer database to determine who to engage, when to engage them, and how to keep the conversation natural and relevant.
AIM uses:
Existing customer data in DriveCentric
Prior customer communication (texts, emails, conversations, and notes)
Reviewing past notes can be disabled by reaching out to your support team
Deal activity and engagement history
Buying cycles and behavioral signals
AIM does not randomly blast customers. Every message is context-aware and timing-driven.
AIM Dashboard
Where to find the AIM Dashboard
To access AIM:
Click the Dashboards icon in the top menu bar
Select AIM Dashboard
Important:
After AIM is enabled, it can take up to 24 hours for AIM to fully analyze your customer database before sending its first customer communication.
Understanding the AIM Dashboard
The AIM Dashboard gives you visibility into what AIM is doing, who it’s engaging, and where human follow-up is needed.
AIM Dashboard header
At the top of the dashboard you’ll see a message like:
“Hi! I’m your Genius. I’m currently analyzing X customers.”
Customers Analyzing = customers AIM is actively monitoring to determine future engagement timing
These customers may not be contacted immediately—AIM is waiting for the right moment
To the right of the header is the date picker. This will be defaulted to the last 30 days but can be adjusted by clicking and choosing another timeframe.
AIM Outcomes
Each segment represents a different outcome or action created by AIM.
Sales Leads
Sales opportunities created directly by AIM engagement.
AIM reached out
Customer engaged
Engagement resulted in a sales lead
Lead appears under Leads on the Notification bar for review and action
Service Leads
Service opportunities created by AIM engagement.
Customer responded with service-related intent
Lead appears under Service on the Notification bar for review and action
Brand Ambassador
Customers AIM is actively engaging to maintain long-term loyalty.
No immediate sales or service intent
Ongoing, relationship-focused conversations
Designed to keep your dealership top of mind
Follow-Ups
Customers who responded to AIM but require user review or action.
May include questions, future intent, or clarification requests
Appears under the Genius Follow-Up on the Notification bar
Cleared once you attempt to contact (call, text, or email) or you Ignore
Revived
Previously open deals that had gone quiet—but AIM successfully re-engaged.
AIM restarted the conversation
Customer responded
Deal is active again
Future Follow-Ups
Customers who asked AIM to follow up at a later time.
Examples:
“Check back with me in August”
“Let’s talk next year”
AIM automatically schedules the follow-up and handles it for you.
Appointment / Visit / Delivered / Service RO
Customers appear in the appropriate segment when that specific action occurs, such as:
An appointment is scheduled
A showroom visit happens
A vehicle is delivered
A service RO is opened
This applies to:
AIM-created leads, or
Non-AIM deals when all of the following are true:
AIM sent a message
The customer engaged with AIM
An appointment, visit, delivery, or service RO occurred
These segments highlight real outcomes directly influenced by AIM engagement.
Activity & performance insights
The AIM Dashboard also includes:
Hourly Activity
Number of AIM messages sent by hour
Helps identify engagement patterns
Graph: Personal Touchpoints
Total AIM messages sent over time
Visual indicator of ongoing engagement
Live Assists
48-hour count of active AIM conversations
Shows where customers are currently engaging
What AIM will and won’t do
AIM will:
Respect customer opt-out preferences
Follow CRM unsubscribe rules
Avoid Snoozed and Sold deals
Remove Follow-Ups once a user attempts contact
AIM will not:
Replace your sales or service team
Spam customers
Contact customers outside approved engagement rules
AIM Campaigns
AIM Campaigns allow you to proactively generate targeted outreach at scale.
👉 Learn more about AIM Campaigns:
In short
AIM is your always-on engagement engine:
Keeps customers warm
Revives lost momentum
Creates sales and service opportunities
Works quietly in the background—until it’s time for your team to step in
Need Assistance?
For assistance, reach out to your Customer Success Team using the Support Icon in the bottom-right corner of DriveCentric!
AIM or Augmented intelligence marketing is designed to work behind the scenes, proactively engaging with your customers to promote customer loyalty and drive repeat business. The specialized algorithm uses existing customer data along with previous customer communication and user notes to drive customer engagement.
The AIM dashboard can be found by clicking the Dashboards icon on the top menu bar and then selecting AIM Dashboard.
NOTE: Please be advised that it will take up to 24 hours for AIM to fully analyze your customer database before sending the first customer communication.
Sales Leads- Sales opportunities created by AIM engagement
Service Leads- Service opportunities created by AIM engagement
Brand Ambassador- Customers that AIM is currently engaging on behalf of the dealership to keep engagement and create brand (dealership) loyalty.
Follow-Ups- Follow-ups from AIM engagement that do not classify as Sales or Service Leads requiring user review
Revived - Open deals that have previously lost engagement that AIM has re-engaged
Future Follow-Ups- Future Scheduled Follow-Ups by AIM based on conversation flow with customers. For example, a customer requests to follow up in August.
Appointment/Visit/Delivered/Service RO - Customers will show on an AIM created lead where an appointment/visit/delivery/service RO occurred OR on a non AIM source deal if the following events occur in this order:
AIM sent a message
Customer engaged with AIM message
appointment/visit/delivery/service RO occurred