How Does Marking a Deal as Dead Affect Reporting Metrics and Processes in DriveCentric?
Marking a deal as dead in DriveCentric can have varying impacts on reporting metrics and processes, depending on the reason selected and the specific scenario. This article provides a comprehensive overview of how dead deal automation works, its effects on reporting, and guidelines for managing deals effectively.
Overview of Dead Deal Automation
Dead deal automation in DriveCentric allows users to mark deals as dead for various reasons. These reasons are categorized as either "above the line" or "below the line," which determines their impact on reporting metrics. Understanding these categories is crucial for accurate reporting and effective deal management.
Impact of Dead Deal Reasons on Reporting Metrics
Reasons Above the Line
Marking a deal as dead with a reason above the line counts the deal as a lost lead in reporting. It will still appear in metrics showing pipeline stage progression (e.g., engagement, visit, proposal), but it will not count toward final conversions like sold or delivered deals.
Reasons Below the Line
Deals marked dead with reasons below the line (e.g., "Bad Lead," "Dealer Purchase") are excluded from net lead counts and other reporting metrics like closing rates and engagement metrics. This ensures that these deals do not negatively impact performance metrics.
Duplicate Leads
Marking a duplicate lead as dead with a valid reason below the line will not hurt a salesperson’s percentages or reporting metrics. This ensures transparency while maintaining accurate records.
Engagement Metrics
Selecting a reason below the line while marking a deal as dead will not negatively impact engagement metrics.
Guidelines for Deleting Deals
Deleted deals are excluded from all reporting metrics. However, a deal must first be marked as dead before it can be deleted. Following this process ensures that the deal is removed from CRM metrics.
FAQs on Dead Deal Reporting
Will marking a deal as dead affect my reporting?
Marking a deal as dead will not count against you in reporting, provided you select an appropriate reason from the available options.
Does marking a deal as dead affect closing rates or lead counts?
Yes, deals marked dead with reasons below the line are excluded from closing rates and lead counts. Reasons above the line continue to count in reporting.
Conclusion
Understanding the impact of marking deals as dead and selecting the appropriate reasons is essential for maintaining accurate reporting metrics in DriveCentric. By following the guidelines outlined above, users can ensure effective deal management and reliable reporting.
For further assistance, please contact DriveCentric support or refer to the in-app help resources.