This guide will show you how to create and send an Email Blast using DriveCentric. Before you begin, make sure the following requirements are met:
Requirements:
Your store has the Email Blast product enabled.
Your user account has the Email Blast permissions activated in User Management.
You’ve created a target list in the Data Mining Tool to use for your blast. (Note: Email blasts are limited to lists under 50,000 recipients.)
Below are step-by-step instructions to guide you through the process of creating a target list, transferring it to the Email Blast tool, and composing and scheduling your email blast.
Step 1: Create Your Target List
Use the Data Mining Tool to create a list of customers or deals that you want to target with your email blast.
Step 2: Send Your List to the Email Blast Tool
Once your target list is ready and contains fewer than 50,000 recipients:
Click the Email Blast icon (located in the top-right corner of DriveCentric).
Your list will automatically transfer to the Email Blast tool, and you’ll see it displayed in the recipient count.
Step 3: Compose Your Marketing Email
Now you’re ready to create your email. Here’s what you’ll need to do:
1. Review Recipient Details
The Recipient Count will display the number of customers in your list, minus the following exclusions:
Customers without an email address in their Customer Card.
Customers who’ve unsubscribed from emails.
Customers with an open deal marked as “Snoozed.”
Customers who received an email blast in the last 24 hours.
2. Enter the Subject Line
Add a compelling subject line for your email.
3. Add Email Content
You can:
Type your email content directly into the text editor, or
Upload your HTML email design:
Click the “Insert HTML” button in the bottom-left of the message box.
Paste your HTML code into the box.
Click “Save” to preview your email design.
Step 4: Save or Schedule Your Email
Once your email content is complete, you have a few options:
Save it as a Draft to come back to later.
Send a Test Email by using the menu icon in the upper-right corner to preview how your email will look when it’s sent.
Delete the Email if you want to start over (use the menu icon for this as well).
When you’re ready to schedule your email:
1. Click “Schedule Message”
This will trigger a Genius Email Score check.
2. Review the Genius Email Score
Click on the Genius Email Score section to see tailored recommendations to improve your email. These recommendations are designed to:
Improve your email’s deliverability and avoid spam filters.
Ensure your email is engaging and effective for your target audience.
3. Make Adjustments or Proceed
After reviewing the Genius Email Score, you can:
Make any suggested adjustments to improve the email, or
Proceed to schedule your email for the selected date and time.
Congratulations! You’ve successfully created and scheduled an Email Blast.
Email Blast is permission based. If you do not see the option to send an Email Blast, contact your CRM admin or Manager
You will receive a notification when an email is opened. This can be managed under My Settings -> Notifications -> Email Opened
Need Further Assistance?
For assistance, reach out to your Customer Support Team.
Additional Resources