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automotiveMastermind, Behavior Prediction Score (BPS)

Written by Genius
Updated today

The BPS / Drivers button on the Customer Card gives your team a quick, clear view of how ready a customer is to buy — and appears when a customer has a qualifying Private Incentive available.

What is the BPS / Drivers button?

On the Customer Card, you’ll see an Action button labeled “BPS / Drivers.”

  • The number on the button is the customer’s Overall BPS (Behavior Prediction Score)

  • Higher scores indicate a stronger buying opportunity

  • This lets you assess opportunity strength at a glance

See Color coding below to understand what each color around the number means.

BPS / Drivers Modal

Clicking the BPS / Drivers button opens a modal with a breakdown of the customer’s score.

Inside the modal, you’ll see:

  • Righthand Side

    • Overall BPS: A summary score that reflects the customer’s overall readiness to buy

    • Vehicle Upgrade

      • Displays: Year / Make / Model / Trim

    • Current Vehicle section

      • Estimated Mileage

      • Estimated Vehicle Value

  • Across the Top

    • In Market: Indicates how likely the customer (or someone in their household) is to replace their current vehicle in the next 90 days

    • Vehicle: Shows how likely the customer is to purchase the specific vehicle being presented

    • Deal: Reflects the quality of the deal being offered to that customer

  • Additional BPS Drivers

    • Depending on the deal type, additional drivers may appear to explain why a score is high or low, including:

      • Remaining Payments (lease only)

      • Payment impact

      • Equity position

      • Ownership duration

      • Warranty remaining

      • Incentives, including OEM Private Offers

      • Mileage (lease only)

      • APR (financing only)

      • EV likelihood, when applicable

These drivers help you understand what’s helping — or holding back — the deal.


Color coding (how to read the scores)

Each score is automatically color-coded:

  • Green (80–100) → Strong opportunity

  • Yellow (70–79) → Medium opportunity

  • Red (0–69) → Low opportunity

This makes it easy to prioritize which customers to focus on first.


Tooltips for quick context

Some metrics include a small ℹ️ info icon.

• Click the icon to see a short explanation


Mining for Private Incentives & BPS/BD

BPS, BD Drivers, and Private Incentive data are now available as filters and columns in both Mine Customers and Mine Deals.

Available Filters and Columns The following can be added as filters and displayed as columns using the column selector:

  • APR BD

  • Deal BPS

  • EV BD

  • Equity BD

  • In Market BPS

  • Incentive BD

  • Mileage BD

  • Overall BPS

  • Ownership BD

  • Payment BD

  • Private Incentive

  • Product BD

  • Remaining Payments BD

  • Vehicle BPS

  • Warranty BD

Taking Action Once a customer segment is identified, users can act on it directly from Mining:

  • Create an Email Blast

  • Assign Tasks

  • Tag Customers

  • Create an AI Campaign

Need Assistance?

For assistance, reach out to your Customer Success Team using the Support Icon in the bottom-right corner of DriveCentric!

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