Data Hygiene automatically keeps your customer records accurate by syncing with automotiveMastermind's data network overnight. When something changes on a customer, DriveCentric updates it for you, no manual research required.

Your store must be an active automotiveMastermind customer with a valid Dealer ID to use this feature.

When a Data Hygiene sync updates a customer's record, you will see a Data Hygiene icon in the Customer Card header. This icon means the record was updated within the last 30 days. It clears automatically after that.

The following fields can be updated by Data Hygiene:

Every update is logged on the customer's Activity Timeline so you can see exactly what changed and when.

Do Not Call

When automotiveMastermind flags a phone number as Do Not Call, a permanent DNC icon appears on the Customer Card. The number stays on the card but calling it from the Activity Timeline triggers a warning prompt. If a user proceeds, the call logs as a DNC Override on the timeline. Every override is recorded automatically.

The Data Hygiene Dashboard gives you a store-wide view of all record updates. To access it, go to Dashboard Menu > Data Hygiene Dashboard.

The dashboard shows a total count of all customer records enhanced since Data Hygiene was first activated for your store. This number does not change with date filters. To the right of it, you can filter by last 30, 60, or 90 days and see a breakdown by update type: Phone Numbers Added, Do Not Call, Emails, Addresses, and Garage Vehicles. Each category is clickable and shows the specific customers affected.