If your dealership uses both DriveCentric and automotiveMastermind, marketing activity from automotiveMastermind will appear directly on the customer's Activity Timeline inside the Customer Card. This gives your team a complete picture of how a customer has been engaged without leaving DriveCentric.
Where to Find Marketing Events
Marketing events from automotiveMastermind are visible in two places on the Activity Timeline:
The ALL tab, which shows all customer activity in one view, and the 3RD PARTY tab, which filters to show only activity from connected third-party tools like automotiveMastermind.
What Each Event Shows
Every marketing event entry includes
A circular icon on the left (unique to each event type)
A bold title in the format: [Event Type] Event by automotiveMastermind
A timestamp
A detail line pulling from: Campaign Name, Event Type, Event Subtype, Event URL, and Event Details (empty fields and their separators are automatically skipped)
Event Types
There are five categories of marketing events:
Email Event: send, open, link click, unsubscribe, showroom URL click, QR scan
Website Event: site visit, lead submission, VDP view, vehicle search
Mailer Event: PDF created
QR Event: QR created, QR scanned
Mastermind Application Event: note added, assignee changed
How Events Are Matched to Customers
DriveCentric matches incoming automotiveMastermind events to existing customer records using the following order:
CRM Customer ID (primary match key — a new field automotiveMastermind is adding to their file)
Customer DMS ID (fallback match key)
If neither matches, the event will not appear in DriveCentric
What Is Not Included
The following Showroom event subtypes are not part of this integration at this time: Change Payment, Change Vehicle, Submitted Lead, Visit, and URL Updated.
automotiveMastermind
Need Assistance?
For assistance, reach out to your Customer Success Team using the Support Icon in the bottom-right corner of DriveCentric!